Communicate with Impact: Strategies for Public Engagement and Influence

1 Modules

Learn to enhance your communication strategies, including messaging, storytelling, digital marketing, and media engagement.

Learners to elevate their communication skills by discovering the essentials of public engagement and traction, understanding their significance and the roles of stakeholders involved.

This course includes:

Study

6 Lessons

Learning Outcome

  • Learn what public engagement and traction are, their importance, and their various stakeholders’ roles
  • Learn also the examples of successful campaigns in communicating business values.

Modules

This course is structured into comprehensive modules, each strategically curated to provide you with the skills and knowledge necessary for you to understand what you have and make them your biggest weapons:
This module covers:

In this module, you will embark on a journey into the world of Communication and Advocacy, gaining practical insights into effective strategies for engaging the public and creating impactful messages. This module is designed to equip you with the fundamental skills needed to captivate audiences, build a compelling brand, and craft messages that resonate with diverse stakeholders.

Meet the Instructors

    Ian Yee

    Ian Yee is an investigative journalist, producer, and editor at R.AGE. The team's groundbreaking investigative and impact campaigns have garnered nearly 40 major awards in journalism, activism, digital marketing and innovation; as well as two Peabody Award nominations. Ian has also been selected for both the Obama Foundation Leaders programme and Acumen Foundation Fellowship in 2019.