For the last 5 years, we, at Biji-biji Initiative, have constantly encouraged the public to re-imagine waste and, this year specifically, to plastic waste. Our Re-Imagine Consumption campaign is one of our approaches to educate the public on the importance of plastics. Currently, when we consume a plastic product, we do not feed it back into the system that gives it a second life and thus, failing to prevent it from being disposed of to our landfills, or natural environment. With this campaign, it helps to expand people’s understanding of how the unique and remarkable characteristics of plastics can play a major role in a more sustainable, circular and resource-efficient future.
To find out more on this, watch our second episode of the Re-Imagine Plastic video.